How TOMY’s 20th Anniversary Collection Honored the Original 151

In 2016, Pokémon celebrated two decades of games, animation, trading cards, and toys. TOMY marked the milestone with a year-long Pokémon 20th Anniversary Collection designed to feel like a celebration of the franchise’s earliest era. Rather than presenting one large release all at once, the company created a rolling series of collectible products that kept the anniversary visible throughout the year.

The collection drew heavily on the original Kanto Pokédex, the first 151 Pokémon introduced in Pokémon Red and Pokémon Blue. Familiar characters appeared as plush figures, miniature toys, and accessories, giving longtime fans multiple ways to revisit the creatures that established Pokémon’s identity.

The result was more than a selection of anniversary merchandise. Monthly launches, retailer-specific items, special Pikachu products, and officially licensed TOMY designs created a snapshot of how the original Pokémon generation continued to shape collecting culture twenty years later.

A Celebration Built Around Kanto

The strongest connection to the first generation came through character selection. Bulbasaur, Charmander, Squirtle, Pikachu, and other recognizable Kanto Pokémon carried an immediate sense of nostalgia. Their silhouettes and personalities were already deeply familiar, so even a small plush or compact figure could evoke memories of the original games and television series.

That familiarity made the collection accessible to different kinds of fans. A dedicated collector could pursue a broad group of species, while a casual fan could choose a favorite starter, an Eeveelution, or Pikachu. The products acknowledged that the original 151 were more than a historical list; they were the foundation of personal Pokémon memories.

The anniversary range also balanced common favorites with characters that were less frequently represented in ordinary toy aisles. This gave the original Pokédex a broader presence and helped the collection feel like a tribute to an entire generation rather than a repeat of the same few mascots.

Plush Figures Made the Original Pokémon Personal

Plush toys were especially effective at translating pixel-era characters into physical companions. Soft materials, expressive faces, and recognizable colors gave Pokémon such as Pikachu and the Kanto starters a warm, approachable quality. For many collectors, these figures connected the anniversary to the comfort and companionship associated with Pokémon from childhood.

The plush releases also suited the collection’s monthly rhythm. A new character could become an event, with fans watching for the next announcement and deciding whether to collect individual figures or build a larger display. This approach turned a product line into an ongoing anniversary calendar.

TOMY’s range eventually extended beyond the first-generation roster as well. The appearance of later mythical Pokémon, including Darkrai, showed that the anniversary was celebrating Pokémon’s continuing history while keeping the original 151 at its emotional center. The broader selection placed Kanto in context: it was the beginning of a much larger world.

Collecting Through Monthly Releases

A year-long schedule gave the 20th Anniversary Collection a sense of progression. Instead of a single commemorative launch, fans encountered new products at different points in 2016. That timing encouraged anticipation and made each release feel connected to the anniversary story.

The schedule also reflected the way Pokémon collecting had developed. Fans could follow plush announcements, look for Clip ’n’ Carry Poké Balls, and watch for specialty products associated with particular retailers. Different formats appealed to different habits, from display-focused collecting to imaginative play and accessory collecting.

Collection feature Connection to the original 151 Collector appeal
Pokémon plush figures Recast familiar Kanto species as soft, displayable companions Character collecting and nostalgic display
Clip ’n’ Carry Poké Balls Recalled the central capture mechanic of the original games Portable play and themed accessories
Pikachu products Highlighted the franchise’s enduring mascot Broad appeal and easy recognition
Monthly releases Kept the anniversary active across 2016 Anticipation and gradual collection building
Retailer-exclusive items Added variation to the anniversary range Rarity and store-specific discovery
Specialty releases Expanded the celebration beyond one toy format Variety for dedicated collectors

Poké Balls Turned Gameplay Into Collectibles

The Clip ’n’ Carry Poké Balls were a particularly direct tribute to the original Pokémon experience. Capturing Pokémon is one of the defining actions of the games, and the Poké Ball is one of the franchise’s most recognizable objects. Turning that object into a toy accessory brought the mechanics of the games into the physical world.

These products also complemented the plush figures and other character toys. A Pokémon could be displayed beside its Poké Ball, carried for imaginative play, or incorporated into a larger collection. The combination allowed fans to recreate the basic relationship between trainer, Pokémon, and capture item that has remained central since the first games.

For collectors, Poké Balls added visual structure to a display. A shelf filled with plush characters tells a story through faces and colors; a group of Poké Ball products adds the equipment and symbolism of the Pokémon world. Together, they made the anniversary range feel like a compact version of the original adventure.

Pikachu Kept the Anniversary Instantly Recognizable

Pikachu occupied a special position within the collection because the character represented both the first generation and Pokémon as a global brand. Its yellow coloring, lightning-bolt tail, and expressive personality made Pikachu recognizable even to people who were less familiar with the wider Pokédex.

The 20th anniversary used Pikachu products as a visual anchor. While collectors could explore many species, Pikachu provided continuity across the collection and helped signal the celebratory purpose of the releases. A Pikachu plush or specialty item could stand alone as a commemorative purchase, while also fitting naturally into a larger Kanto display.

This focus did not diminish the other 150 Pokémon. Instead, Pikachu served as the entry point to a broader tribute. From that central mascot, collectors could move toward starter Pokémon, favorite evolutions, ghost types, legendary creatures, and the many distinctive designs that made the original Pokédex memorable.

Retail Exclusives Added Discovery And Rarity

Retailer exclusivity gave the collection another layer of interest. Some products were associated with particular stores, so finding every item could require attention to release information and availability. That arrangement made the anniversary feel like a hunt, echoing the discovery and trading spirit that has always surrounded Pokémon collecting.

Limited availability also mattered because the range was designed for the anniversary year rather than as a permanent catalog. The record of the limited-time collection helps explain why these products became meaningful snapshots of 2016. Once the release period passed, completing the range could become more difficult.

The final months added a sense of closure to the schedule. Holiday-oriented products and bundled releases gave collectors a last opportunity to participate in the anniversary. The December plush and bundle captures that seasonal ending, when the year-long celebration gathered its remaining pieces into a final release.

Why The Collection Still Matters To Fans

The TOMY collection honored the original 151 by presenting them through several connected experiences: soft character toys, capture-themed accessories, mascot products, and a carefully paced release calendar. Each format emphasized a different part of Pokémon fandom, but together they reinforced the importance of Kanto as the franchise’s starting point.

Its official Nintendo licensing also gave the range a clear place within Pokémon’s broader history. These were commemorative products tied to a major anniversary, not generic character toys. The branding, release timing, and selection all helped communicate that the collection was celebrating twenty years of Pokémon culture.

For modern collectors, the line offers a physical record of how the franchise looked at a major milestone. It preserves the appeal of the first-generation Pokémon while showing how TOMY adapted that nostalgia into varied products for display, play, and seasonal collecting.

Ways To Explore The Collection

The 20th Anniversary Collection remains compelling because it made the original Pokémon feel present again without reducing them to a single nostalgic image. It invited fans to remember the first games, revisit familiar characters, and build a physical connection to the world that began with 151 Pokémon. Explore the collection’s releases and stories to see how each TOMY item contributed to that anniversary tribute.