Posts

  1. Why TOMY’s 20th Anniversary Line Rotated Beyond PikachuTOMY’s Pokémon 20th Anniversary Collection was designed as a year-long celebration rather than a monthly parade of the franchise’s most recognisable character.…
  2. The hidden footprint detail beneath Pokémon mythical plushA plush toy is usually judged from the front: the face, colours, embroidered eyes and recognisable silhouette. With TOMY’s 2016 Pokémon 20th Anniversary…
  3. The 2017 TOMY Poké Ball And Its Familiar Clip 'n' Carry ShapeTOMY’s Pokémon releases from the anniversary period continue to attract collectors because they sit between children’s playthings and licensed pop-culture…
  4. Inside TOMY’s Pokémon 20th Anniversary Unboxing ExperienceOpening a 20th Anniversary Collection item feels like handling a small piece of Pokémon history. TOMY’s 2016 range was designed around celebration as much as…
  5. Why TOMY’s 2016 Plush Calendar Sometimes Doubled UpTOMY’s Pokémon 20th Anniversary Collection was planned as a year-long celebration rather than a single toy launch. The centrepiece was a sequence of plush…
  6. How The Clip 'n' Carry Poké Ball Became A Travel CompanionThe Clip 'n' Carry Poké Ball was marketed as more than a container for a small Pokémon figure. In TOMY’s 2016 anniversary range, it suggested movement,…
  7. Reading The Ear Shapes Of TOMY’s 20th Anniversary PlushTOMY’s Pokémon 20th Anniversary Collection turned character design into a compact collecting experience. Released throughout 2016, the range included…
  8. How TOMY’s 2016 Collection Connected With Pokémon GOTOMY’s Pokémon 20th Anniversary Collection arrived during a remarkable year for the franchise. The range included limited-edition plush figures, Clip ’n’ Carry…
  9. Clip design and durability in the 2016 Poké Ball collectionThe Clip 'n' Carry Poké Ball was designed to make a small Pokémon accessory feel active and portable. Rather than sitting loose in a toy box, the ball could be…
  10. The 2016 TOMY Plush’s Box Art and Its Game Boy RootsTOMY’s 2016 Pokémon 20th Anniversary Collection was designed to celebrate a landmark year, yet its appeal went beyond the plush toys themselves. The packaging…